Be The Exception

How brilliant marketers find and follow what makes them different in a world full of average

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Be The Exception:

How brilliant marketers find and follow what makes them different in a world full of average

We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise.

What if we could break from all that? What if we created more original, more inspired work? What if we could proactively shape the market instead of constantly react to all the generic advice out there?

In other words: What if we were the exception?

In this fast-paced, inspiring talk, award-winning podcaster and former Google and HubSpot brand-builder Jay Acunzo will challenge us to break from conventional thinking. He’ll share stories of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them.

You’ll learn how to make a daunting leap between average and exceptional seem more like a smart strategy, and you’ll realize the best way forward doesn’t require any “guru” or “growth hack.”

In the end, you’ll walk away ready to create more differentiated content that grabs attention and drives bigger results despite all the noise. In a world overrun with commodity content trying to reach people, your secret weapon will be knowing how to resonate.

Are you ready to be the exception?

Perfect For:

  • Publishing
  • Sales
  • Entrepreneurship & SMBs
  • HR & Recruiting
  • Executive Forums
  • Team Offsites

Event Producers Who Love Jay

Niche Digital
Social Media Marketing World
Brand Manage Camp
Content Marketing World
The Brand Establishment
Hippo CMS
Rise Interactive
Tech Crunch
Boston Content
Harvard University

I admire his craftsmanship. Jay is truly amazing. He narrated and produced a great documentary series for us. I was wondering if he, as an outsider, could capture the essence of our stories. He did amazing work.

Founder & CEO
Social Media Examiner